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Characteristics The Best Documentaries Share by Adam Krell Maybe your non-profit organization wants to encourage more volunteers and donations. Perhaps your business wants consumers to know the history of your company. Maybe your historical society has uncovered something incredible that begs to be shared. Whatever your reasons for deciding to create a documentary, make [...]
Why Companies Should Outsource Video Production by Adam Krell As a successful small marketing firm, you know what it takes to put together a dynamic marketing campaign, from concept to inception to analysis. You might have all the best ideas, but without the proper staff, equipment and experience, you don’t always have the ability [...]
Effective Uses of the Episodic TV Commercials Several decades ago, TV miniseries such as “Roots” and “Centennial” ruled the airwaves because their episode-by-episode nature made TV viewers eager to see what the next episode would entail. These days, online media such as Netflix put entire seasons of TV shows at consumers’ fingertips, even original [...]
4 Reasons Why Quality Matters Especially With Professional TV Commercial Production Many business owners confuse a small budget with limitations on quality. Maybe they can’t get their commercials to look glossy, so they decide to revel in the cheesiness of their commercials and include corny jokes. After all, only a few people will see the [...]
3 Things Effective Commercials Have in Common by Adam Krell Commercials that shout “buy, buy, buy” usually come across as “spam, spam, spam.” However, commercials that are so clever and engrossing you totally forget what they’re advertising don’t accomplish the aim either, no matter how memorable they are otherwise. The most effective commercials have at [...]
4 of the Most Iconic Video Game Tunes by Adam Krell How many notes would it take you to “name that tune”? When it comes to the most iconic video games, it’s not very many. Even people with even just a casual interest in games can identify many of these theme tunes quickly. Game [...]