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Effective Ways Your Charitable NY Organization Can Get Exposure
by Adam Krell
Happy Valentine’s Day!! Today we are going talk about giving back; which is a great topic for today seeing that today is all about how you can do more for others to show your appreciation. At your organization, the work you do every day changes lives for the better. Whether it’s supporting people who have nowhere else to go, saving animals from suffering in the cold or contributing toward a healthier Earth for everyone or whether it’s to support an after-school group or a religious cause. Alas, all of the good work you do doesn’t save you from having to pay the bills to keep the lights on and pay for the supplies the recipients of your charity need, and when you’re operating in the New York metro area, you have more competition for resources than organizations in smaller towns. When planning your organization’s marketing strategies, focus on a few effective methods of spreading the word.
A Professional Documentary
Your organization’s mission is a story you tell day after day. Let that story come across with the vivacity of a documentary. Bring potential donators and volunteers to the forefront of what it is you support. Use the documentary to promote your work online and on TV.
Work with a local commercial production company for an easier experience. With a professional production crew that knows the area and is located nearby, you’ll get the best shots and easier access when it comes to re-shoots and meeting with the crew.
Event Sponsorship
Find a local event (holidays are great time to look into this) in some way related to your organization’s mission — a children’s educational festival for an after-school group, for example, or a celebration of pets for an animal welfare advocacy — and get involved. Sponsor the event, reserve a booth and pass out information and items with your organization’s name and mission. The more active your group’s representatives are in the festival, the more likely your organization is to be heard. If there isn’t an appropriate festival, create one of your own and invite the community.
Focus on Humor
One of the most effective ways to convey a message, whether you’re selling toasters or asking for donations to save lives, is through humor. A one-line zinger plastered at every subway station in the city is more likely to get noticed and remembered than a plea for help. In many cases, a funny commercial is more memorable than a somber one. However, there is a fine line between memorable, effective humor and offensive humor, so run your ideas by a marketing firm before you launch any campaigns.
The New York Times reported that there are over 1.1 million charitable organizations in the U.S. Each one has a noble cause, and each is competing for supporters’ limited resources. Advertise your organization’s mission as if you were advertising a product, service or brand, but expand your campaign to include a production such as a documentary, something a charitable organization is more likely to have success with than even a business. Tell the story of those you help with the help of a New York video production company, and inspire people to give their time and money.
