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Tips for Making Your NJ or NY Company Stand Out.
by Adam Krell
You know that your business’s customer service is unparalleled — but when you do business in a populous area like New York or New Jersey, it’s hard to get your business’s voice heard. The Business Journals reported that in 2011, there were 520,480 small businesses in New York City alone. You know you’ve got something different to offer, but you have to focus on how to get that message out there — and it may just require you to do a little shouting to the rooftops, marketing style.
Invest in a Video
When it comes to advertising, video is more effective than text, both on TV and online. On the other hand, a video that comes off like something the store owner’s uncle filmed using his smartphone is going to turn more customers away than it does attract them. Create a video for TV or online marketing that:
- Showcases your location and gives public transit directions. When you’re located in the NY or NJ area, you need to entice people over to your little corner of the big city.
- Shows off what you have to offer.
- Emphasizes your small business credentials.
- Tells a story and entices people to drop by.
It’s better to invest in a professional team than to tackle a video project yourself. Do a favor for another NYC company and opt for local video production.
Hold Special Events
Talk to other small business owners on your block or corner of the city and suggest you hold special events to entice a large crowd to check out all of your businesses at once. If you’re located in Princeton NJ, for example, advertise an arts fair as a group. If there are a lot of cultural businesses in your neighborhood, hold a special festival celebrating a holiday of your homeland. Create a video advertising the event and air it on TV and share it on social media sites.
Emphasize the Big City Connection
Why did you open your store in a metropolitan area as opposed to a small town? The rent is more expensive and the competition is fierce, so there must have been some reason you were sure what you had to offer would mesh well with the metropolitan crowd. When planning a marketing campaign, emphasize why you do business where you do and what you can offer to make the big city–dweller’s life easier or more fun.
Enlist the help of a Manhattan TV commercial productions company familiar with the area who can truly show off the location, size and layout of your shop to the fullest. If you’re going to invest in a TV or online commercial, you need to rely on someone who knows that advertising among half a million small businesses isn’t the same as advertising among a few hundred or even a few thousand. Make a quality video the cornerstone of your marketing campaign and your store might turn out to be the best little-kept secret in your metropolitan area. Contact Aurora Coast today to schedule your shoot.
