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4 Reasons to Consider Online Video Marketing
by Adam Krell
Whether you want to promote a new product or service or you need to raise awareness about a cause, a professional video posted online can do more for your message than simply building a website or relying on text-based ads. The cost of production is worth the gain in audience. Invest in a high-quality commercial video for your business or organization and engage the modern audience that demands accessible content and interactivity.
Video Is More Engaging
When it comes to the Internet, and particularly when you consider how many people are accessing the Internet on the go with a smartphone or tablet, people want information in interactive, easy-to-view ways. A properly produced video, which provides the information in an engaging format, is more likely to attract a member of the target audience than a long article.
You can make your video even more appealing by focusing on what someone who’s browsing the Internet might be looking for. Promote your message by addressing a need. For example, if you sell a cleaning product, make the video focus on “tips for getting your house clean.” If you have a cause to promote, engage the audience with humor or drama.
Free to Spread the Word
The cost of production aside, online videos tend to fit better into any budget than TV ad spots because you can post them to many websites at no cost. Host the video on your own website or on free-to-use video hosting websites. You pay nothing extra to host the video at these sources, and you’re usually not limited by video length like you would be with a TV ad.
Promote the video at your website or at a video hosting website with social media tools. Most popular video hosting websites make sharing a video simple. Just sign in to your business’s or organization’s social media account and click on the appropriate “share” icon on the video’s page. Fans and followers can then click on the video link to watch or stream the video directly through your social media page.
Videos in Search Results
Once you upload your video to your website or other video hosting websites, that video pops up in results on most popular search engines. The interested person can then click on the video and start playing your message right on the search engine page. You don’t lose any potential for high search engine results by relying on video over text; in fact, you increase the chances that you’ll appear at the top of the list.
The Chance to Go Viral
Nothing is more effective than positive word-of-mouth exposure you don’t have to pay for. Viral videos become popular and pass from one person to the next, getting spotlighted on popular websites. If your online video is entertaining as well as promotional, you have a chance at capturing that free and effective form of marketing.
There are many reasons to consider video marketing online, from boosting your content’s accessibility and engagement, to keeping your advertising costs low while maximizing your search engine visibility, to letting your social media fans spread your message for you with a potentially viral scope. A business or organization that doesn’t take advantage of video marketing, such as that offered by Aurora Coast, will be left behind.
