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4 Ways Your Business Will Benefit From
Internet Marketing
A recent study found nearly 78 percent of consumers research a product or service online several months prior to the date of purchase. Imagine if you’re not among the companies and brands those shoppers are investigating. Internet marketing is undeniably critical to many companies’ success, large and small. If you’re ready to branch out and explore Internet marketing’s potential, here are four valid points to consider.
Save Time and Money
Creating an Internet ad can save both time and money, especially if it’s produced by knowledgeable, creative professionals. Imagine the money required to purchase the necessary equipment to create a top-notch Internet ad? Allowing an experienced professional to craft your Internet advertising campaign is a less expensive way to get your brand noticed. In most instances, conceptualizing your ad campaign, creating the video and releasing it to the general public is accomplished in a few weeks.
Reach More People
You investigate further and you’ve concluded an Internet ad is financially possible. Is it truly more effective? In short, yes. Even if a local newspaper or a magazine’s readership is 1,000 people, it doesn’t compare to the millions of potential clients you’ll reach online. If you have an online store or website, it’s easy to link to your site’s address in the Internet ad. In most cases, your company’s ad, brand and logo is lost among surrounding ads in a newspaper or magazine.
Gain Social Media Exposure
From grandmothers to working professionals, there isn’t a demographic not represented on social media. This is the reason many savvy businesses place ads on Facebook, Twitter and dozens of other social media websites. The potential for positive exposure is limitless, and in many cases the cost to advertise is reasonable. Social media isn’t going anywhere anytime soon, so harness this trend’s power because chances are your competition already is.
Stay in Customers’ Minds
Remember the last time you perused a magazine or newspaper? Would you classify any of the ads as “memorable?” Can you even recall five companies or their ad campaigns? The beauty of Internet advertising is your ability to create a lasting impression on the consumer. Today’s consumers expect more from advertisers and won’t settle for cute logos or forgettable catchphrases. They want high-tech, splashy ads they can recommend and share with friends. Internet marketing provides you with the opportunity to become a part of pop culture history.
By now, you’re convinced Internet marketing is the best use of your advertising resources. However, you’re not sure where to begin. Luckily, our staff at Aurora Coast Productions knows how to help you take the crucial first step into the world of Internet advertising. Contact us today and get started.
