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4 Reasons Why Quality Matters Especially With
Professional TV Commercial Production
Many business owners confuse a small budget with limitations on quality. Maybe they can’t get their commercials to look glossy, so they decide to revel in the cheesiness of their commercials and include corny jokes. After all, only a few people will see the commercial, and any word-of-mouth is better than none, right? Wrong! Quality commercials are within even the small business owner’s reach, and there are four important reasons why you shouldn’t rely on amateurs to put together your message.
Your Targeted Audience Might be Larger Than You Think
No one will see your commercial but the people in your local area, you think, so what does the quality matter? If you only air your commercial or put your commercial online to a targeted area it’s because your customer base is entirely or almost entirely on your local market. The very people you’re hoping to attract to your business or organization will see your cheesy commercial and respond negatively. It will also mare your reputation in a large scale way if the spot went viral.
Bad Commercials Go Viral
You might have no intention of snagging customers several states over, but if your commercial is so bad it goes viral, the whole nation or even world could be talking about it — but not in a good way. If your business or organization becomes the butt of people’s jokes, you won’t attract customers. In fact, people are less likely to visit your store or office because they don’t want to be associated with a place that produced the cheesy commercials.
You’re Side By Side With High Quality Productions
People see your commercial while watching high quality TV shows, and before and after seeing high quality nation-wide commercials. It’s unlikely they’re watching only poor quality local access TV where a poor quality, cheesy commercial might fit right in. Even if you advertize online on websites such as YouTube, they won’t only see your commercial with amateur videos; professional TV shows and high quality videos are online as well. Remember that the audience will always compare your commercial to the other content they see.
A Poor Commercial Is Worse Than None at All
If you never run a commercial, there’s always the chance people will check you out through word of mouth or when walking by your store or office. If you barrage them with cheesy commercials, they may avoid doing business with you entirely, even if they’ve never given your business or organization a chance. Not all publicity is good publicity when it comes to marketing.
Avoiding poor quality cheesiness in your ads doesn’t mean you can’t sell with humor, but it has to be done right. International Business Times reports in a study of commercials, only 20 percent used humor because being remembered for being funny isn’t the same as being remembered for the story you’re selling. The larger the area in which you’re advertizing, the greater the likelihood that your commercial’s cheesiness could backfire. Metropolitan businesses should hire a New York, Philadelphia or New Jersey area commercial production company to produce a quality commercial and/or Internet video that makes use of humor effectively or goes in another direction entirely.
