by Adam Krell

Find the Best Cinematographer / DP in New York City

Here are a few ways to help you find the best TV Commercial DP / cinematographer for your New York City based company. 

If you are looking to produce a TV commercial or video production campaign, you may be tempted to just call the first or cheapest company you find on the web that offers these services. But a hasty decision can cause serious issues that can negatively impact the final outcome of your production.

Almost all Cinematographers (or DP – Director of Photography) are freelance workers, many are working part time at it or are really nothing more then students who’s work is a collection of school projects and friends running around on skateboards, etc. This is because setting up a website and owning a camera is an inexpensive proposition these days. Anyone who shoots video can call themselves a cinematographer, build a website and promote themselves as such. Hiring a true creative group means your chances of a successful completion that results in profits will be higher. Wouldn’t you rather know that the group you hired is a cohesive full time TV and video production company, rather then a student or part-timer pretending that they are?

What gear will they include?

Pictures on a website do not always tell the whole story. Be sure you know what gear you are getting when on set. Our company provides the latest offerings from red digital cinema including their coveted weapon 8k camera system and arri including the alexa, master prime lenses and master anamorphic lenses. We also provide the best from cooke optics and arri lighting systems as well. You can be sure that all of the peripheral gear is of the same caliber. While filming our latest McDonald’s spot, our client was more then pleased with our selection of production gear. While that might be overkill for some, you should underestimate the value  proper professional filming gear offers. .

Professionalism

You should find a company that will give you the level of professionalism you are looking for. The cinematographer should not only be able to represent the company in an optimal manner but should also give you the highest level of professionalism. Without this, you will find that mistakes are made that can reduce the quality of the final product.

Video Production Services Offered

You should find a company that can give you the results you are looking for, whatever this may mean for your TV and video production. Whether you are looking to film a documentary on your company or shoot a time lapse video that will span the construction of your newest project. Consider filming in vistavision or anamorphic cinematography if you really want to stand out. Don’t forget post production and color grading, or the final product could look quite dull. It is always best to go with a company that offers comprehensive production services as you know they will be able to help you with whatever your needs are.

The Power of Video Branding

Top New York City companies hire cinematographers and proper production crews when making videos and tv commercials. They recognize the need for a professional creative group, that historically has an eye to set their brand’s image apart. Without stand out branding, businesses cannot emotionally reach their clients and video is the hottest way to market your company’s brand today. You should look for a company that has the marketing and advertising knowledge and experience to help you drive your message home. No matter what it is that you want customers to do, by the end of your video, they should be motivate to it.

Use a Local  Company in the NYC Area

Look for a company that is local to Manhattan, New York City. This is important because having a company come a long distance to handle your TV commercial and video production can mean higher costs, simply due to additional travel expenses. You will also find that it is harder to schedule meetings to discuss what you are looking for if you need to fly or bus them in.

Call Aurora Coast for Your TV and Video Production Needs in New York City

If you are in need of a DP / cinematographer and want to find the best around, then you should call Aurora Coast. We work with small companies as well as large brand name corporations that are known around the world. Our experience and dedication to excellence is only a few of the many qualities that make us the best choice for TV Commercial and video production in New York City.  In the end, you will have the high quality, comprehensive service your business needs. Creating videos to enhance your brands message is what they do best.