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3 Things Effective Commercials Have in Common by Adam Krell Commercials that shout “buy, buy, buy” usually come across as “spam, spam, spam.” However, commercials that are so clever and engrossing you totally forget what they’re advertising don’t accomplish the aim either, no matter how memorable they are otherwise. The most effective commercials have at [...]
4 of the Most Iconic Video Game Tunes by Adam Krell How many notes would it take you to “name that tune”? When it comes to the most iconic video games, it’s not very many. Even people with even just a casual interest in games can identify many of these theme tunes quickly. Game [...]
Is the Video Salvageable? Call in Professional Post Production by Adam Krell You thought you’d save a few bucks and shoot your TV or online commercial with your own camera. You threw together a script, had a few people read lines — how hard could it be? Well, now that you’re editing with little clue [...]
Tips for Making Your NJ or NY Company Stand Out. by Adam Krell You know that your business’s customer service is unparalleled — but when you do business in a populous area like New York or New Jersey, it’s hard to get your business’s voice heard. The Business Journals reported that in 2011, there [...]
Effective Ways Your Charitable NY Organization Can Get Exposure by Adam Krell Happy Valentine’s Day!! Today we are going talk about giving back; which is a great topic for today seeing that today is all about how you can do more for others to show your appreciation. At your organization, the work you do every [...]
30 Seconds, 30 Days: 3 Ideas for Incredible Time Lapse Photography Projects by Adam Krell Like waving a magic wand, the audience sees a kitten grow from small enough to fit in her owner’s palm to large enough she can hardly balance on her shoulder. They see day turn to night and back again, [...]
3 Dynamic Video Effects to Use for Your Video by Adam Krell They may as well be accompanied by a button that says, “don’t click here.” Whether they make you laugh unintentionally or click away, you know the type: dreary videos where one person stands in front of the camera reciting a script about [...]
Trailers Aren’t Just for Movies: Three Reasons to Invest in a Professional Video Trailer. by Adam Krell The lights dim and you pop the first handful of popcorn in your mouth. Before your movie starts, you’ve got a number of trailers to get through, but before you have time to grumble long about the wait, [...]
How to Prepare the CEO for a Video Shoot by Adam Krell The Chief Executive Officer (CEO) of your company has undeniably invested time, energy, education and personal acumen to rise to the top of the corporate ranks. He or she may be a near-celebrity in the field your company operates, but this does [...]
5 Essentials to Consider When Choosing the Music for Your Company Video It is easy to take the music behind a commercial, television show, movie or video for granted. The soundtrack is playing along behind the dialogue and changing scenery. As long as the music supports the message and the mood, you may never become [...]
